For a red-state-dinosaur network like CNN, this latest marketing stunt is refreshingly smart.
Click over to CNN.com and look under "Latest News" – certain more memorable headlines will be marked with a little icon that looks like this: indicating that you can buy a t-shirt featuring that headline (and some CNN branding, of course).

The campaign is smart and disruptive – and because the t-shirts are generated from daily headlines, always fresh. Most importantly, thanks to headlines that are funny and memorable ("Synchronized swimmers faint in unison"), it makes the news worth reading again.

The best part is: since the headline is passed through a URL string, it's infinitely hackable, the results of which you see here. (No, this sadly was not a real headline on CNN today.) And if CNN actually foresaw that this hackery is more likely to drive traffic than the t-shirts themselves – well, it's sheer genius.